An explainer video is a short video that is designed to explain a concept, product, or service in an engaging and informative way. These videos can be used for a variety of purposes, such as marketing, education, and training.
The goal of an explainer video is to simplify complex ideas and make them more accessible to a wider audience. They are typically 1-2 minutes in length and use a combination of visual and audio elements, such as animated graphics, voiceovers, and sound effects, to convey information in an engaging and memorable way.
Explainer videos are popular for businesses and organizations that want to explain their products or services quickly and effectively. They can be used on websites, social media, and in presentations, and can help increase engagement and conversions.
The process of creating an explainer video typically involves the following steps:
Define the message – The first step is to define the key message that the video will convey. This involves identifying the target audience and the main points that need to be communicated.
Scriptwriting – Once the message has been defined, a script is created that outlines the content of the video. This includes the narration, visuals, and any other elements that will be included in the video.
Storyboarding – Storyboarding involves creating a visual representation of the script using sketches or digital illustrations. This helps to plan out the visual elements of the video and ensure that the story flows smoothly.
Animation and production – Once the script and storyboard have been finalized, the animation and production process can begin. This involves creating the visual elements of the video and synchronizing them with the narration and sound effects.
Editing and post-production – After the animation and production is complete, the video is edited and polished to ensure that it is ready for distribution.
Some of the key benefits of explainer videos include:
Increased engagement – Explainer videos are highly engaging and can help capture the attention of viewers.
Increased conversions – Explainer videos can help to educate and inform viewers about a product or service, which can lead to increased conversions and sales.
Brand building – Explainer videos can help to build brand awareness and reinforce a company’s message and values.
Cost-effective – Explainer videos can be produced at a relatively low cost compared to other types of marketing materials.
Overall, explainer videos are an effective way to convey information in an engaging and memorable way. They can help businesses and organizations communicate complex ideas and promote their products or services to a wider audience.